Is the world a bad place? Or a good place? A lot of it depends on how you look at it. If we choose to look at the world with different eyes, we will see it in a different way. This integrated campaign for Coca-Cola Turkey is inviting everybody to do just this – and tell the world about what they see.
#onemillionreasons
After the success of Coca-Cola’s security camera (CCTV) campaign, Coca-Cola Turkey tasked us with creating a campaign in the same vein. Our answer was #onemillionreasons – an integrated campaign, which allowed people to share what makes them happy.