In order to help Merck recruit the right patients for the trial, Evolution MS, we created an eye-catching campaign that ran in trade journals and through targeted online advertising. Our campaign appeals to our patients’ altruistic side, heralding them as the ‘everyday heroes’ of MS.
We commissioned three different illustrators to bring the idea to life, using their own original concept, in their own distinct style. The campaign is brought together by the use of hand-crafted typography, charming character design and a carefully selected brand colour palette.
Illustrator: Rubber Mirror
Animation: Bewilder